About us

About Us

Crafting Stories That Captivate and Connect


Pixel Light Creative Group, a film and photography production company specializing in strategic visual branding, crafting visual narratives that captivate and connect. Our team combines over 30 years of creative expertise with a genuine passion for storytelling. We understand the power of a well-told story and the impact it can have on your brand. That's why we go beyond the conventional to explore innovative, engaging ways to tell your story, bringing these stories to life through unparalleled video production and captivating photography services. From the initial concept to the final edit, our work is characterized by a unique blend of creative vision and strategic planning, which is not only visually stunning but also strategically aligned with your brand's goals, creating content that engages and inspires action. With a proven track record of exceeding expectations, we're your creative partners, dedicated to bringing your brand to light.


Mark

Innovative Creator

Mark VanderSys is a Creative Genius! He blends over 30 years of experience with Fortune 500 companies and first-time entrepreneurs into a rich tapestry of creativity. Renowned in the Boise Metropolitan Area for his dynamic personality and superior craft, Mark is celebrated for making his clients stand out. 


At the heart of his work lies a commitment to meaningful experiences, genuine connections, and real engagement. As a filmmaker, Mark excels in storytelling and lighting, enhancing narratives through visual artistry. In photography, his talent shines in capturing genuine, engaging images, utilizing his vast experience for creative solutions.


Testimonials praise his remarkable work, noting his blend of vision and expertise as well as his efficiency in elevating brand imagery. Mark VanderSys is not just a creative professional. He’s a visionary, illuminating each project with innovation and authenticity.


Dusty

Creative Director

Dusty's journey in videography is more than a career path; it's a passion for crafting narratives that create meaningful connections. With a keen eye for detail and a heart for storytelling, Dusty specializes in creating films that inspire and move people to action. 


His past as a Business Intelligence Developer has uniquely shaped his approach to filmmaking. This background in data visualization and strategic planning infuses his work with a distinctive blend of analytical insight and creative flair. It's this combination which enables Dusty to capture the essence of a brand and tell its story in a way that deeply resonates with the intended audience.


Dusty now channels his skills into making remarkable films. Whether capturing the ruggedness of a day in the elk woods or showcasing the charm of an Airbnb, his commitment to excellence is unwavering. Clients often remark on Dusty's ability to work tirelessly from dawn to dusk, capturing every necessary shot, even under the most stressful conditions. His process is about more than filming; it's about understanding, planning, and executing with precision. The end products are not just videos; they are stories that enhance brand presence, build trust, and create authentic connections.


As a professional who transitioned from the world of data to the art of film, Dusty brings a unique perspective to every project. He is not just a videographer; he is a storyteller, a planner, a listener, and a dedicated professional committed to bringing stories to life.


Lane

Creative Madman

Lane's passion for storytelling is seen in every project he undertakes. He loves to use the magic of 24 frames, the depth of a 50mm lens, and the power of a computer to create films that move people, provoke emotion, and foster deep connections.  Each film is a labor of love, a testament to his commitment to authenticity, inspiration, and heartfelt intention. He believes that every story deserves to be told, and he is dedicated to telling those stories with the depth, respect, and authenticity they deserve.



Interested in our services? We’re here to help!

We want to know your needs exactly so that we can provide the perfect solution. Let us know what you want and we’ll do our best to help.

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